<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Rough Paper ]]></title><description><![CDATA[Rough Paper ]]></description><link>https://www.roughpaper.in/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 06 Apr 2026 20:51:00 GMT</lastBuildDate><atom:link href="https://www.roughpaper.in/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Nothing is cool and everything is cool]]></title><description><![CDATA[We started a newsletter on Linkedin ages ago - because Chuck and I are genuinely interested in a million things and wanted to explore them and find connections between them and what we work on. I’m zooming out a little to examine some of the ideas behind this “Inspired by anywhere” funda that we operate on.  I have recently worked on a bookstore, a wealth management firm, a theatre festival, a women’s supplements brand, an SME business consultancy, and a fashion festival. I am equally kicked...]]></description><link>https://www.roughpaper.in/post/nothing-is-cool-and-everything-is-cool</link><guid isPermaLink="false">69cd0f012a4608ae0019a96f</guid><pubDate>Wed, 01 Apr 2026 12:35:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_cf6378f025d441e1a55bc219cbdd786a~mv2.jpg/v1/fit/w_960,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Divya Ramesh</dc:creator></item><item><title><![CDATA[Our favourite "brand campaign" of recent years is Linkin Park's return]]></title><description><![CDATA[So picture this. A beloved brand. Something that meant so much to people of a certain generation (late 90s - early 00s). A product that, even in a crowded landscape, stood out and was signature. Imitated but inimitable. Then in tragic circumstances had to stop. Still, its legacy endured and people wondered if it would ever come back, and if so, in what shape or form. It did plan to come back. But it would be different. Maybe even controversial. It certainly was brave. Also, the media...]]></description><link>https://www.roughpaper.in/post/our-favourite-brand-campaign-of-2024-is-linkin-park-s-return</link><guid isPermaLink="false">69bd30a89f47d1db502d7455</guid><pubDate>Fri, 20 Mar 2026 12:42:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/bfe4d2_8ec4830057194804b66365e8ab828109~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item><item><title><![CDATA[Hindi rap + Canadian pop: An unlikely but also unsurprising win]]></title><description><![CDATA[Divya here, reporting from my desk next to a nice new bookshelf that is filling the room with excellent vibes. I’ve been listening to a new-ish song by the Canadian pop duo   Crash Adams   called   New Heart , which I found in a very roundabout way. I follow an Indian-American musician called   Shuba .  A few weeks ago, she popped up in a   video   with Crash Adams. They were walking around the city and asking different rappers to freestyle one verse with them to promote their song, and the...]]></description><link>https://www.roughpaper.in/post/hindi-rap-canadian-pop-an-unlikely-but-also-unsurprising-win</link><guid isPermaLink="false">69d341eb072d140cb95aaecf</guid><pubDate>Tue, 09 Dec 2025 05:22:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_4654799f489642bcb4c74f8cd99d1428~mv2.png/v1/fit/w_755,h_425,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Divya Ramesh</dc:creator></item><item><title><![CDATA[The silliest campaign in the world]]></title><description><![CDATA[Today I am inspired by an uninterrupted run of goofiness by Canadian musician   Connor Price . His   first album   dropped today. It’s a banger. But that’s besides the point. What I’ve been following closely is his campaign leading up to its release, to get the album into Spotify’s top 10 most pre-saved list, right up there with Doja Cat, Tame Impala, and Gorillaz. His idea: hijack classic promotional stunts and use them to promote Spotify saves for his album.   First he built   tiny...]]></description><link>https://www.roughpaper.in/post/the-silliest-campaign-in-the-world</link><guid isPermaLink="false">69d34691d142869289e7286a</guid><pubDate>Thu, 25 Sep 2025 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_94624b09321f43b19e5ea66adfc7905e~mv2.png/v1/fit/w_1000,h_806,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Divya Ramesh</dc:creator></item><item><title><![CDATA[One of the finest "case studies" I've seen]]></title><description><![CDATA[Case studies - showcases of your work in text or video format - can be a tough thing to get right, as anyone in the creative field will know. The primary objective is to, of course, show off your own work so a potential client can rest assured you can do a good job on their brand. But most of them tend to be bland or unmemorable. Now yes, you can say the job of a case study is not to entertain - but I do feel that adding a layer of storytelling and emotion can actually aid the cause.   So...]]></description><link>https://www.roughpaper.in/post/one-of-the-finest-case-studies-i-ve-seen</link><guid isPermaLink="false">69d3455284368b48410479e2</guid><pubDate>Tue, 16 Sep 2025 05:34:25 GMT</pubDate><enclosure url="http://youtu.be/fBxLVTvy1oU?si=I8eRJos-JRe9T_jI" length="0" type="video"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item><item><title><![CDATA[Drumeo finds a formula and sticks to it (it works)]]></title><description><![CDATA[Chuck here at the keyboard this week.   What I'm sharing today is just prime material for   Inspired by Anything . It's rock music geekery, voyeurism, lovely covers, long-form, content marketing... All in one. And lest you think that's an intersection that appeals to a grand total of 5 people - these videos often cross millions in YouTube views, with 23 videos crossing 5M. Heck, you would think a   video   that's as progressive metal as it gets, Dream Theater's Mike Portnoy learning a Tool...]]></description><link>https://www.roughpaper.in/post/drumeo-finds-a-formula-and-sticks-to-it-it-works</link><guid isPermaLink="false">69d34805c53e2b8fe1232c03</guid><pubDate>Thu, 08 May 2025 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_b8361a3bc3e548559f074a079643c99b~mv2.png/v1/fit/w_1000,h_766,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item><item><title><![CDATA[A company's rich history, beautifully told]]></title><description><![CDATA[Hullo, Chuck here today. I'll get to the point - Herman Miller's beautiful company history video is a design masterpiece. It makes for an excellent design reference. Check it out here. I came across this vid eo in a   mammoth post   about the furniture company's storied history. The post was written by   Nitesh Jain   , a member of   the 6% Club program   that I run. What's to love about this video? It compresses a rich legacy very effectively into 108 seconds, without belabouring any of the...]]></description><link>https://www.roughpaper.in/post/a-company-s-rich-history-beautifully-told</link><guid isPermaLink="false">69d36e9a072d140cb95b0707</guid><pubDate>Tue, 25 Feb 2025 18:30:00 GMT</pubDate><enclosure url="http://vimeo.com/70437049?fl=pl&amp;fe=vl" length="0" type="video"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item><item><title><![CDATA[AITA for wanting to talk about voyeuristic instagram accounts?]]></title><description><![CDATA[Did I F up by spending 2 hours scrolling through  toxicreddit  and cringing at strangers’ life choices? If you’ve ever found yourself wondering why on earth you enjoy reading the kind of Insta-post in the header of this thing, you're not alone. Long before Instagram became the breeding ground for AITA-style voyeurism, these stories lived on Reddit’ s   various   confessional   subreddits .  And if you’re old enough, you might even remember the OG chaotic confession hub - the   FML website ,...]]></description><link>https://www.roughpaper.in/post/aita-for-wanting-to-talk-about-voyeuristic-instagram-accounts</link><guid isPermaLink="false">69d3489ec53e2b8fe1232d31</guid><pubDate>Wed, 29 Jan 2025 05:49:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_0489bccdbe6a4b49a322da2879a580bd~mv2.png/v1/fit/w_1000,h_648,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Divya Ramesh</dc:creator></item><item><title><![CDATA[When life gives you a rained out game, make ASMR content]]></title><description><![CDATA[Last week, the Ind-Aus Test match at Brisbane got rained out. This is not anything new — to be a fan of cricket is to constantly worry about / pray for / pray against the elements. But a small piece of genius by someone from FOX Cricket Australia at least gave us this memorable piece of... content. Yes, the cameras and sound equipment that should have been capturing a great game of cricket were used to capture 4 and record 4 hours of rain on a picturesque ground. Because ASMR is a thing, why...]]></description><link>https://www.roughpaper.in/post/when-life-gives-you-a-rained-out-game-make-asmr-content</link><guid isPermaLink="false">69d36f99c53e2b8fe1237a1a</guid><pubDate>Wed, 25 Dec 2024 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_ca5e2d6662a846929e1dd7547171c26d~mv2.png/v1/fit/w_990,h_557,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item><item><title><![CDATA[A simple idea, a big moment of delight]]></title><description><![CDATA[One of our weekly mandatory watches is   WeRateDogs '   Top 10 Dogs of The Week   series on YouTube. Wait, what, you haven't heard of... Forget all the marketing education you came here for and quickly see this. Trust us. In one such video, the #8 dog of the week was "all the puppies who went to the vet for the very first time this month". A UK-based chain called Vets4Pets in a few US cities catalogs said puppers' maiden visits with an adorable little chalkboard.   Now don't tell us this...]]></description><link>https://www.roughpaper.in/post/a-simple-idea-a-big-moment-of-delight</link><guid isPermaLink="false">69d3718a84368b484104d1a7</guid><pubDate>Tue, 10 Dec 2024 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_c9ab6afaa4d14a8cb31d51490f0ca882~mv2.png/v1/fit/w_773,h_435,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item><item><title><![CDATA[A fictional li'l old lady joins Instagram]]></title><description><![CDATA[Back in the day, book nerds would wait for the latest Harry Potter to drop, and eagerly read it while staying up all night. Now time has passed. Authors have fallen from grace. Said book nerds have gotten old, and have embraced a new and much more mellow fiction series that releases books on the regular. Welcome to the   Thursday Murder Club   by Richard Osman, a series about a crime-solving gang of septuagenarians in an old-age home. The books themselves are kind of adorable with fun...]]></description><link>https://www.roughpaper.in/post/a-fictional-li-l-old-lady-joins-instagram</link><guid isPermaLink="false">69d34c4a84368b4841048932</guid><pubDate>Tue, 26 Nov 2024 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_ae152adae337408396aedfc7eb323acf~mv2.jpeg/v1/fit/w_590,h_332,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Divya Ramesh</dc:creator></item><item><title><![CDATA[We’re binge-watching what is essentially content marketing]]></title><description><![CDATA[Both of us are fans of - and we realise how nerdy this might sound - good branded content.   Wait, wait, come back! Many of our favourite YT channels tend to feature sponsor plugs. With intelligent creators at the helm, these plugs are very watchable and often clever. Being folks with one foot each in marketing and the creator economy, we love it when these plugs are done well. Heck, we even applaud at times (no seriously, we’re fun to hang with please come back). A recent YT discovery is  ...]]></description><link>https://www.roughpaper.in/post/we-re-binge-watching-what-is-essentially-content-marketing</link><guid isPermaLink="false">69d34aa1072d140cb95ac165</guid><pubDate>Tue, 12 Nov 2024 18:30:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6478df_3f64eaa50d9645a48ea80da7be1b656f~mv2.png/v1/fit/w_729,h_470,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Deepak Gopalakrishnan</dc:creator></item></channel></rss>