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We build
brands through
conversation
and curiosity

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We think the right questions help you articulate answers already in your heads.

We start with free-flowing (and fun!) workshops where we throw prompts and scenarios your way. From there, emerges the basics of your brand. 

We’ve been told that this process alone has helped founders see their own business in new ways.

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"The third commandment: Ask heretical questions"

- The Contagious Commandments

Conversation
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Having taken the long and non-traditional path to get here in our careers, we learnt all we know from first principles. 

 

And and and we’re fascinated by a million things. The history of technology. Cooking. Hiking. Absurdist sci-fi. Whale sharks.

  

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For you, this means fresh references and ideas beyond the category, and strategy starting from a consumer's view.

Curiosity
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rough paper

/ˈrʌf ˈpeɪpər/

         

A two-person (and two-cat) brand strategy studio based out of

Pune, India. 

We work with companies of all sizes and categories. We provide thoughtful questions, practical advice, BS-free decks, effective copy and a cool reference or two.

What we do

Brand foundation development

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Digital marketing and content strategy

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Brand content for website and key collateral

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Additional offerings

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We have worked with

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We've worked on a lot. 

 

Music festivals to fintech | Snack foods to manufacturing

IT to an actual IIT | Designer homes to design studios

Solopreneurs to MNCs

B2C, B2B, D2C, B2B2C, B2C2B (ok not that last one)

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Problems we (typically) help solve

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Our website looks dated, and the copy could use a little personality.

And we’re having trouble finding copywriters who get technical

content 😩

...

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I’m a founder and I have an idea for a kickass product or service but I don’t know how and where to market, what to call it and dear god do I need to make Reels everyday now?

...

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I feel our brand is a little directionless on social media - I’m getting mixed signals on what to do. Also, I want to start a content series related to the category…

...

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We’re a B2B company that’s looking to go public. We want to get our brand story and website and brochures and lots of stuff in order before we do! 

...

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Before we go further, these guys implore you to take a breather 

Inspired By Anywhere

We’re not kidding when we say we look at everything and see its potential to be used as a reference. 

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