Brand foundation development
Everything you need to go from idea to market.
We bring together the product USPs, the founder's ambition, and how the customer shops the category.
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Brand positioning
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Tone of voice
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Manifesto
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Naming & taglines
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Mission, values and narrative
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Brief development and handholding for partner teams
and agencies
Brand content for website and key collateral
The best words to go on your products various touchpoints.
We start with some foundational brand work about customers, USP, vision and context, then write effective,engaging copy as per your brand and goals.
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Website content
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Product packaging copy
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App screens
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Brochure content
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In-store signage
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Content across categories -
From consumer goods to B2B to finance.
Digital marketing and content strategy
For brands, individuals and leaders, and specific campaigns.
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We approach everything from the lens of objectives and audience and barriers to purchase, while telling the brand’s story effectively.
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Our strategy covers the journey from awareness to post- purchase, from brand comms to performance, backed up with ideas, examples and references.
"Creative has a hundred ways to solve a problem. Strategy’s job is to make that one way.” - A former boss
Additional offerings
We’ve ended up doing many other things adjacent to our core services that we’ve enjoyed. Throw something new at us and we’ll try to get it done!
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Workshops for creative teams, corporates and colleges
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Scripts for brand videos, explainers and content marketing
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Audits for brand, competition, and content
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Pitch and investor deck development
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Authoring blogs and whitepapers
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Podcast conceptualisation
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Podcast hosting, even
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Website dev. project management
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Voiceovers
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Music festival emcee scripts
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….? TBD what tomorrow brings.
Photographers
Design studios
Social media & PR agencies
Website developers
A little help from our friends
Rough Paper (deliberately) does a few things, and does them well.
But we know you may need other related services. We enable a close-to-full-service setup by working closely with a trusted network of studios | agencies | freelancers across skill-sets | industry expertise | budgets
Event production experts
Video production agencies
Market researchers
Paid marketing specialists
Animators & Motion Graphics-ers
