brand positioning
brand personality
development
digital & content
strategy
digital consulting
content development
digital marketing training
& workshops
investor pitch deck
development
to .docx
new.
Brand personality development
We help you put your best voice forward.
A well-defined brand tone of voice ensures consistency of language, creates a voice that’s uniquely YOURS (whether it's on a search ad or product packaging), and acts as a bible for future copywriters and designers on your brand.
We help you build a distinctive brand personality/tone of voice by understanding your brand, business, and consumers and then playing with words to see how your product can stand out in the market while being true to its beliefs. We place a lot of emphasis on our output being practical rather than theoretical, so we’ll give you several examples… And un-examples, so you know what not to do.
We’re writers at heart, so these kinds of projects are among our favourites.
We’ve worked with:
- Financial services companies
- Fintech brands
- D2C FMCG brands
Mohan, Marketing Head, Kool Kombucha
brand positioning
“A brand is a shortcut to make a purchase decision”
- Prof. Scott Galloway
We’ll help you figure out “your space” in a crowded market and ensure that you stand for something in the minds of your consumers. Our no-BS approach to brand positioning adheres to first principles, and we work closely with the brand leadership to identify potential spaces and further develop them into a comprehensive brand document.
Further, we help you put your shiny new positioning to work with communications ideas, brand personality development, content, and more.
Whether you’re a new company looking to put your best first foot forward, or have been around for a while and are looking for a refresh - we can help.
We’ve worked with:
- Financial services companies
- Music festivals and cultural properties
- Design & talent management agencies
Mohan, Marketing Head, Kool Kombucha
Digital & Content Strategy
We develop effective and practical digital marketing and content strategies for brands of all sizes.
We’ve spent years working in marketing and even more as observant customers (not kidding - around 60% of our shopping trips involve discussing the brands’ comms). This allows us to put together a strategy that works for you and your budget, goals, inspirations, and audience.
We cover all aspects of digital communications from awareness to post-purchase; from brand comms to performance; from reels to #thoughtleadership. Along the way, we’ll share several references and inspirations. At the end of it, we give you a clear roadmap of what to do in the short, medium, and long term in a nice, clean plug-and-play format. So…you can take our last slides to various teams and start execution the next day. And while there are many ways to build the strategy itself, we always start with the same question: What are your business objectives?
We’ve worked with
- Startups in finance and consumer technology
- Events and entertainment companies
- A variety of clients for an hourly consulting offering
Himanshu Chowdhry, Founder, Spectal Management
Digital & content consulting
Yes, we used the c-word but we have no complex model to offer, just solid, actionable advice and lots of references. We have years of experience and a habit of constantly learning from other categories (and beyond). We call it first principles consulting.
We can help in several scenarios. If you’re….
- A new company that wants to figure out how to go about marketing after developing an MVP
- A legacy company that wants to perform a digital audit
- A mid-sized company that needs help thinking ‘brand’
- -An individual wondering how to grow their personal brand
- An agency (be it design/advertising/talent) that wants to promote their B2B business.
Let’s talk.
Our engagement models:
- Medium-term projects involving complete strategy development
- Hourly consulting sessions with a set of questions asked beforehand
Amrutansh Mishra, Co-founder, Corevoice
Content development
Being writers at heart, we jump at the opportunity to fire up Google Docs.
We take up select content development projects and begin each by diving deep into the audience. Who is going to be consuming this? What is their frame of mind going to be? What is the end message that needs to be communicated?
We’ve developed or consulted on all kinds of content including:
- Website content
- Product packaging
- Video scripts
- Marketing & CRM content
- Case studies
- Blogs
- Podcasts & newsletters
- Unique new content formats
We don’t work on social media marketing and ad content creation, but we do comprehensively advise on the strategy for these.
We’ve worked with:
- Brands cutting across industry and offering
- New D2C startups
- Event agencies and properties
Aditya Natarajan, Founder, Healthy Because
Digital marketing training & workshops
No-faff, practical digital marketing teaching across levels.
These can be done in a variety of ways and tailored to many situations:
- Weekend workshops for senior leadership to get them up to speed on digital platforms
- Compilation of trends and recent case studies for an already savvy team
- Training for specific aspects of digital marketing, like content marketing or podcasts
- Courses on digital & content marketing for universities and educational organisations
- Personal coaching and training
Sessions are interactive, drawing lessons from a variety of inspirations, and feedback for various teaching endeavours has always been positive!
Chuck’s teaching experience since 2013
- Full courses / workshops at MICA, GIM, TAPMI, FLAME, SIMC, NMIMS, and two IIMs.
- Runs the digital marketing sprint at new-age online business school, Stoa.
- Started the NoFaff Sessions, an 8-weekend digital marketing basic online course. Taught 300+ students over four batches.
- Co-ran a weekend course for NGOs and nonprofits in 2022.
- Digital marketing training sessions conducted for WeddingWire and Cora Health.
Snigdha Kumar, CEO, Cora Health
Investment pitch deck development
Playing at the intersection of strategy, marketing and storytelling is one of the most vital documents a startup will make: A pitch deck for investors.
We are well-placed to do this since we have experience speaking to several founders and marketing leads. Plus we binge-read pitch decks (a normal hobby, surely). This enables us to distil down your business and success so far to build a larger narrative. We’ll help put your TAM in context, flesh out a flywheel or future potential, and make sure the whole deck is cohesive. In short, we can help you tell your story and make a compelling deck that will help you fund your company’s future.
Along the way, several aspects of this exercise can translate to other communication - including tone of voice and positioning.
We’ve worked with:
An ed-tech firm, a cloud-based B2B logistics company, and a SaaS tool aimed at digital agencies.
Mohan, Marketing Head, Kool Kombucha