A company's rich history, beautifully told
- Feb 26, 2025
- 1 min read
Hullo, Chuck here today.
I'll get to the point - Herman Miller's beautiful company history video is a design masterpiece. It makes for an excellent design reference. Check it out here.
I came across this video in a mammoth post about the furniture company's storied history. The post was written by Nitesh Jain , a member of the 6% Club program that I run.
What's to love about this video?
It compresses a rich legacy very effectively into 108 seconds, without belabouring any of the points.
Aspects like appearing on the TIME cover and MoMA are seamlessly woven in. Delightful.
Subtle moments of humour - like the aforepictured cat. It maintains levity and interest, so the video doesn't seem too self-indulgent.
I'm no design nerd, but I love how the video has disparate treatments (pencil sketches, cutouts, wallpaper-esque colours, vectors) but it all seems integrated rather than bizarre.
Benefits or origins of each product are very subtly but effectively brought out - effectively compressing a whole document into a few seconds.
I could go on, but you should watch the video in full. And then repeat.
What a great piece of work by Part of a Bigger Plan !
Thanks once again to Nitesh for writing about this and bringing this on to my radar.
PS: Another excellent company video I am reminded of - though this is an ad, is Getty Images' From Love To Bingo. Chef's kiss treatment.
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