A simple idea, a big moment of delight
- Dec 11, 2024
- 2 min read
One of our weekly mandatory watches is WeRateDogs' Top 10 Dogs of The Week series on YouTube.
Wait, what, you haven't heard of... Forget all the marketing education you came here for and quickly see this. Trust us.
In one such video, the #8 dog of the week was "all the puppies who went to the vet for the very first time this month". A UK-based chain called Vets4Pets in a few US cities catalogs said puppers' maiden visits with an adorable little chalkboard.
Now don't tell us this isn't social media gold.
See a small compilation here.
There are two takeaways here.
One, of course, is that anything to do with puppies and kitties works wonders on social media.
The second is - there is great content potential in any businesses' process. We don't necessarily mean consulting firms should put up Reels talking about AIDA or Gartner Magic Quadrants, but the more physical part of it.
There are many examples of this.
Many businesses ranging from artisinal tile makers, to bakers make videos of 'the process' on Instagram. A favourite of ours is Tugboat Printshop which makes woodcut prints.
While not coming from a brand as such, ASMR cleaning videos are a big trend on Instagram. Here's an account of just cars being cleaned satisfyingly - with 18k followers!
Heck, even Chinese factory owners create comedic Tiktoks to appeal to a B2B audience (a sentence that we never thought we would type).
Another one of our favourite examples - yes, another animal related channel we watch often - is Girl With The Dogs - where a pet groomer gives hilarious commentary while, well, grooming animals. This 'content' has got her a subscriber base of close to 3 million, led to several complimentary grooms, and her own merch line.
We're not saying every business might be able to pull this off. But before trying to hijack a trend or make a force-fit post for women's day, it's worth thinking about - what do we have internally that might work well on social media?
It often doesn't need to be anything profound or hugely insightful or even outrageously funny. Social media rewards the silly, the authentic, the cute, the charming, the visually arresting, the "ooh is that how it's done" - and very often these things can be done for fraction of the cost.
Just like Vets4Pets' idea. It's something that pet owners will remember for ever, circulate and post on social media. So in that spirit, here's a peek at our process of coming up with this newsletter edition.
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