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The silliest campaign in the world

  • Sep 26, 2025
  • 3 min read

Updated: 9 hours ago

Today I am inspired by an uninterrupted run of goofiness by Canadian musician Connor Price.

His first album dropped today. It’s a banger. But that’s besides the point. What I’ve been following closely is his campaign leading up to its release, to get the album into Spotify’s top 10 most pre-saved list, right up there with Doja Cat, Tame Impala, and Gorillaz.

His idea: hijack classic promotional stunts and use them to promote Spotify saves for his album. 


  • First he built tiny billboards for dogs (‘cos he didn't have big budgets for big billboards, duh). Dog sniffs around, owner follows, scans the code, saves the album.

  • Then he hired a tractor to cut a QR-code crop circle into a field to target people flying in planes overhead.

  • Then he put his 3-year-old son behind a lemonade stand at a jogging track, with payment accepted only in pre-saves.


What were these guys smoking and can I have some
What were these guys smoking and can I have some

Guys it’s SOO silly. I love it so much. 45,000 saves later, he didn’t crack the top 10, but he absolutely pulled off one of the funniest music campaigns I’ve ever seen.


Par for the course

The campaign was so on brand for this guy. Connor Price's Instagram is a constant stream of self-aware silliness. My favorites are his concert reels where he wanders onto stage pretending he forgot he even has a show, can’t find his mic, or isn’t ready. His audience plays along, takes part in the gag, and ends up featured in his reels. (If I ever get to one of his shows, I want to be in one of those skits.)



And behind all this endearing nonsense - the man can RAP. He’s such a good musician and performer. I’ve been listening to Trendsetter on loop for the past year (much to Chuck's dismay and entreaties to pls stop). And if you haven’t already, you must listen to his collab with Indian artist Siri.


Yummy parasocial vibes

One thing I love about this guy is the balance between the multiple parts of his talents and personality and talent. His music and videos are tight and peppy and polished and very clearly full of joy.  His online presence is pure goofball energy. He’s like your chill college friend who ended up getting famous and you’re rooting for him while facepalming at his antics. Put together, it creates an engineered "complete" picture of both the artist and the art.

I guess that’s part of the charm of following an independent artist, and very much a product of this era. You get a window into the person making the art and a (curated) glimpse into their process, instead of just the end product and glam pics from photo shoots. The connection feels more reciprocal, even if the “authenticity” is itself a bit. That’s such an interesting new template - of artists blending performance, personality, and music into one continuous show, with fans being both audience and participants.

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