Seshasaai Technologies

The challenges

While it looks like a mere website writing project, there were several challenges.

• The content was quite technical in nature - needing an understanding of technologies like RFID, and how Seshaasai itself worked.

• Many solutions needed to be represented in multiple ways - as an offering by itself, and a solution for a sector. For example, payment card manufacture was both an offering, as well as a solution for the banking sector. 

• We needed to reconcile a lot of content that came to us from various sources - archival, interviews, text, corporate documents - and see what made sense.

• And finally, because it was a company that would be going public, we needed to be very careful of what we wrote! We couldn’t just make up stuff and grand promises! 

Was it a website writing project? Yes, it was.

Was it also sprawling, complicated and a test of everything from Chuck’s long-forgotten engineering studies and our ability to parse huge amounts of content? Yes, it was.

Was it one of the most challenging - and hence most fulfilling - projects we ever did? Absolutely. 

What we did

• Along with Kotloos, we charted out the website layout - structure and broad sections - to ensure everything was covered. From the offerings, to the history, to the impressive statistics.

• We kick-started things by developing a comprehensive tone of voice - which elevated the company’s previous language and set a foundation for all the ambitious plans to follow. So it needed to sound like a legacy company and a futuristic one at the same time.

• To understand the company and its offerings better, we visited their facilities multiple times. These included the facilities in Peenya, Bengaluru (card manufacture, RFID solutions and future technologies Labs) and Navi Mumbai (card manufacture). We spent considerable time with people across levels - leadership to shop floor - who patiently took through the company vision, the processes, and culture. These visits helped add a lot of colour to the content and sparked off many ideas. For instance, a visit with the leadership helped us distill down all of Seshaasai’s USPs into a solid set of ‘core strengths’ which would then make its way onto multiple pages of the website. Similarly, the company’s history - given to us through several PDFs - were distilled down into a nice “through the eras” section which we think came out well.

Aside - we must say, as folks whose work is mostly digital in nature, to see an actual manufacturing setup with so many literal moving parts was wonderful.

The content by itself was constant WIP through various iterations. Kotloos did a stellar job, project managing the whole thing. It involved ~60 pages, thousands of words of content, loads of stats, multiple rounds of checks to make sure everything was right, comments on Figma, multiple “Seshaasai - corrections” Google Slides, and more.

Some screenshots of sections we like

• As a bonus, we even worked on some parts of the company’s DRHP as they filed to go public. This was mostly content about the company, adapted from site content to DRHP. Yes, many legal comments were involved. 

Our work

• You can see the website here: seshaasai.com

• DRHP: Here | Page 219-248 were (mostly) authored by us.

• And lots of internal documents!

This project was a showcase of our ability to…

• Work with a large, sprawling, multi-faceted company with several offerings.

• Work with very technical content and make sense of it. We feel this is a case study that is relevant to technology, manufacturing and finance clients.

• Deliver on tight deadlines (sometimes, a massive site-wide QC would need to be done in the matter of hours)

• Needless to say, work for a company that is about to go public!

A shoutout

This project was helmed by Ashish Dawar of Kotloos - a total rockstar who understood the business deeply, and made Chuck's job as a writer so much easier. He was always around to offer everything from content to moral support. There were several internal crises that happened and he sorted out all of it. This was one of the best partnerships we’ve had the privilege of being involved with.

BTW!

We're proud of many things on the site, but we felt personal joy putting in lyrics to an Audioslave song in the branding section. Their logo is a dandelion, and it was only fitting that this lyric from the song of the same name came in.