Wagtime: Signage

Sector

Physical spaces

What we did

Signage content

Year

2024

In short

We wrote out cute and compelling signage for a pet grooming and boarding centre in Kolkata.

The context

Last year, Studio Ping Pong told us about a project they're working on that made us go squeee.

Enter Wagtime, a pet creche and recreation centre in Kolkata founded by a certified dog behaviour expert and trainer.

The ask

Studio Ping Pong was doing the identity, space graphics, illustration, print posters, and design system for the brand and the centre and asked us to do the copy for the posters and signages.

The centre itself was pretty unique, with spaces for pets to nap, swim, play, get groomed, and more. The identity that Kritika Trehan and her team had developed was absolutely adorable, and we took that extreme cuteness, and familiarity with pets to the signages.

Jumping right into the signages

Wish I could be as chill as that floating doggo

All doggies are good doggies we stand by it

Didn't expect to have fun writing about 💩 but life surprises you

We jammed with team Ping Pong on how to represent this one, in particular. End result was 💯

Now just need a dog. And to go to Kolkata.

Head to Ping Pong's website to see their full design case study.

Credits:

All things design

Studio Ping Pong

Photography

Harshika Tantia